Hong Kong - The majority of consumers in Asia are skeptical about the motives behind companies that sponsor environmentally friendly initiatives, a global study published Tuesday claimed.
Most believed companies only sponsor green initiatives to improve their public image or to sell more products rather than because they cared about the environment, the study of green perceptions, attitudes and behaviour concluded.
Of the six Asian countries included in TNS Our Green World study, the Koreans emerged as being the most skeptical, with only 5 per cent of those questioned believing companies went green because they cared.