Hamburg - High fuel prices are triggering major changes in the car market worldwide with customers turning their backs on fuel-guzzlers and the industry rethinking its product line-up.
In the United States, the world's largest car market, the sales figures for May showed a major shift from SUVs (sports utility vehicles) and pickup trucks to more economical small cars.
"May was a watershed month," said Ford's Vice-President of Marketing and Communications, Jim Farley, admitting that the industry is catching on to their customers' new buying habits.
The market leader in the US, General Motors (GM), saw sales in May falling by a quarter to 272,00 units with Ford's sales down to 257,000.