Berlin - Rio de Janeiro's Copacabana beach first comes to mind when people envision Brazil or perhaps the sprawling favelas around the big cities.
The world's fifth largest country, regularly criticized for doing too little to stop deforestation, has hardly stood out as a leader in ecotourism.
But that's about to change, said Marcelo Pedroso, director of the Brazilian tourism board Embratur. Speaking at this month's ITB international travel trade show in Berlin, Pedroso said, "We want to promote ecotourism more."