Auckland, Aug.16: An Auckland adrenaline junkie has cracked the world bungy jumping record for most jumps in 24 hours, making 103 jumps in 10 hours.

According to a New Zealand press Association report, Mike Heard made his record-breaking 102nd jump at 3.59 p.m. local time yesterday, and followed it up with another to celebrate.

He made his first plunge at the AJ Hackett Bungy pod under the Auckland Harbour Bridge at 6.05 a.m., headfirst into cold, salty water.

He soon changed to going in feet-first to avoid getting wetter.

After his last jump, Heard told the NZPA he was looking forward to a nice massage.

"I'm feeling pretty sore but not from anything you''d normally get from bungy, just from hitting the water," he said.

His record attempt will be used to raise funds for the Cure Kids medical research charity, and so far he has raised about 5000 dollars, with an "ambitious" target of 30,000 dollars”.

Heard's love of bungy jumping began five years ago, and it hasn''t dimmed. (ANI)