New Delhi: PVR is all set to invest around Rs 300-400 crore to open 250 screens by next three years (2010).

Delhi-based exhibition chain is considering different alternatives to raise funds for the project.

The company has also introduced its premium brand, called PVR Premiere, which targets urban customers in metropolitans.

Additionally, the company runs two brands, PVR Talkies - the no-frills movie houses for consumers in tier II cities and PVR Cinemas aimed at the urban & semi-urban constomers.

Mr. Anil Bijli, PVR Group’s chairman and managing director said, “I am open to all options to raise funds and it would be a mix of debt, equity and internal accruals. The money would be used to expand our production, distribution and exhibition business.”

The group has a target to achieve consolidated income of Rs 300 crore by the end of this existing fiscal (200-08). Presently, the company owns 89 screens in 24 complexes across 14 cities.

While discussing about PVR Premiere, Mr. Bijli stated that the company is considering opening 30-40 screens under this trade name. The price of the ticket would range between Rs 300-600 from weekdays to weekends.

In addition to reclining leather upholstered seats, PVR is providing personalised menu, lounge and concierge service to its customers to guarantee higher margins for the company.

“We are also looking at overseas distribution by next year which could be a huge business for us in the long term. The subsidiary (PVR Pictures) may also raise additional money and look at private equity funds. PVR group listed its multiplex subsidiary, PVR Limited, in 2005 and raised an estimated Rs 175 crore through an IPO,” Mr. Bijli added.