Recent study revealed that the pressure of being perfect and flawless at the workplace is responsible for increasing popularity of binge-drinking culture despite the government warning to limit number of drinks.

Research team led by Dutch-born Professor Anna van Wersch in the Teesside University analyzed data collected from interview of 32 men and women living in north east England aged 22 to 58. Most interviewees believed that binge-drinking helps them to revitalize for the working days.

Prof van Wersch said: "People in England are more high achievers than the Dutch. The quality of their work has to be perfect and their performance is much higher. "

"That's why I think the British put so much emphasis on having something to look forward to at the weekend: a chance to let off steam and let their hair down."