Power Gummies, a trailblazer in India’s nutraceutical industry, has raised Rs 10 crore in a bridge funding round led by the Jaipuria Family Office and Quadrant, with contributions from notable investors including 9Unicorn, DSGCP, and Wipro Consumer. The funding will support the company’s strategic transition to sugar-free formulations, the launch of new wellness products, and international market expansion under its parent company, Aesthetic Nutrition. This bold move reflects Power Gummies’ commitment to innovating health-focused, consumer-friendly solutions while strengthening its leadership team and global footprint.

Funding Details and Strategic Focus

Power Gummies raised Rs 10 crore in a bridge round to fuel its expansion and innovation plans. The funding was led by the Jaipuria Family Office and Quadrant, with continued support from existing investors such as 9Unicorn, Wipro Consumer, and Venture Catalysts. The capital will enable the company to upgrade its product line to sugar-free variants, catering to the growing demand for healthier alternatives in the wellness sector.

Expansion Beyond Gummies

Power Gummies is diversifying its offerings under the Aesthetic Nutrition umbrella. The company plans to introduce a holistic wellness portfolio that includes Hair Growth Styling Serum, All-in-One Face Serum, a Korean Collagen Peptide beauty drink, Daily Fiber Sachets for gut health, and protein supplements tailored for men and women. These products aim to provide comprehensive health solutions that combine science-backed efficacy with consumer convenience.

Global Market Expansion

The company is eyeing international markets to scale its footprint. Power Gummies is set to enter Dubai under its parent brand Aesthetic Nutrition and expand into the UK market as Power Chew. These moves mark a strategic step towards establishing a global presence in the competitive wellness space.

Leadership Restructuring for Growth

Two senior executives have been promoted to co-founder roles to strengthen leadership. Kapil Mittal, Chief Strategy Officer, and Ankita Chaudhary, Chief Operating Officer, have been elevated as co-founders. This restructuring underscores the company’s focus on robust governance and leadership as it embarks on its next growth phase.

Founder’s Vision: Profitability and Product Innovation

Founder Divij Bajaj outlined plans to expand while maintaining profitability by March 2025. Bajaj emphasized the strategic introduction of new product formats such as pills and powders alongside sugar-free gummies to cater to a wider audience. He thanked investors for their confidence amid challenging market conditions, vowing to judiciously allocate funds for long-term growth.

Shifting to Sugar-Free Wellness

The transition to sugar-free formulations aligns with evolving consumer preferences. Power Gummies is set to launch a zero-sugar range and upgrade its existing products to meet rising health consciousness. This pivot positions the brand to disrupt the market with innovative, scientifically formulated offerings.

Industry Backing and Investor Confidence

Investors and industry leaders praised the company’s vision and execution.

Dr. Apoorv Ranjan Sharma, Co-Founder of Venture Catalysts, commended the brand’s innovative approach to sugar-free formulations, calling it a “game-changer” in meeting modern consumer demands.
Ruchirans Jaipuria, Managing Director of Jaipuria Beverages and Food Industries, highlighted the importance of offering essential nutrition in a palatable, sugar-free format, expressing optimism for the brand’s market impact.

Power Gummies: A Proven Track Record

Founded in 2018 by Divij Bajaj, Power Gummies has redefined nutraceuticals with its convenient and effective gummy offerings. From clinically backed products for hair, skin, sleep, and general wellness to its ongoing expansion into new formats and global markets, the brand continues to prioritize accessibility and innovation. Its journey underscores a commitment to providing consumers with scientifically validated wellness solutions.