With the March 2010-launched image-based social network Pinterest having already become strongly identified with women users, a new survey by the Pew Internet & American Life Project has revealed that the dominance of women on Pinterest can be gauged from the fact that the site is used by nearly 19 percent of online women in the US.

The Pew survey – which essentially studied the habits of over 1,000 American adults in early August – found that, out of the 12 percent adults who claimed to use Pinterest, the majority were women; with barely 5 percent of the men in the country featuring on the Pinterest site.

With Pinterest chiefly helping the users in organizing as well as sharing content from around the web by “pinning” photos and images into category- or theme-organized “pinboards,” the Pew survey showed that the majority of the women attracted to the site included 18-29 year olds.

As per the findings of the Pew survey, most of these fervent women users of Pinterest had had a university education; and were from US households which have an annual income of between $50,000 and $75,000.

Noting that it is the usual tendency of the people to passionately use those services which “match their interests and their needs,” Lee Rainie -Director of the Pew Internet & American Life Project – said that, since “food, fashion, interior decorating and design” are the most popular subjects on Pinterest, such topics are “especially interesting to women.”