Mumbai-based Parle Agro, a leading food and beverage company, is aiming a Rs 3,500-crore turnover by 2010-11.

The proposed turnover is nearly four-fold rise from its present turnover of Rs 950 crore. 

Parle Agro plans to expand its distribution network through organic route and aggressive marketing strategy.
 
For starters, it has decided to expand production capacity of its mineral water, which is sold under the Bailley brand. 

In addition, the promotional budget for the company will also used to make a way into newer markets. 

At present, the company has 26 mineral water factories across the country, which it plans to extend up to 60 in the first quarter of next fiscal. 

The company has decided to spend Rs 25 crore in current fiscal, for promoting its basket of products. 

Recently, the company has entered into pure juice category under the brand name ‘Saint Juice’.