In a move that further consolidates its position as a global digital sports betting powerhouse, Betano — the flagship brand of Kaizen Gaming — has renewed its partnership with FIFA, becoming an Official Partner of the FIFA Club World Cup 2025. Building on the momentum from their 2022 FIFA World Cup collaboration, this new agreement specifically focuses on the South American region and promises elevated engagement, innovation, and entertainment for football fans and bettors alike. The tournament, which runs from June 14 to July 13, will feature 32 of the world’s top club teams.

Strategic Synergy Between FIFA and Betano Reignited

Betano has once again teamed up with FIFA, this time as an Official Partner of the FIFA Club World Cup 2025, reaffirming the success of their previous alliance during the FIFA World Cup Qatar 2022. This renewed collaboration reflects both entities’ commitment to enhancing fan engagement through immersive digital experiences and high-quality brand activation.

Romy Gai, FIFA's Chief Business Officer, expressed strong confidence in the renewed partnership, stating:

“We are thrilled to be collaborating once again with Kaizen Gaming and its Betano brand. Our shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022, and we are excited to be working with their team to deliver another world-class tournament.”

A Digital Powerhouse in Sports Betting and Entertainment

Betano has rapidly emerged as a leader in the online sports betting space across Europe and Latin America, leveraging cutting-edge technology to offer seamless, secure, and engaging platforms for millions of users. Through this FIFA partnership, the brand is expected to tap into new user segments and deepen its existing customer relationships, especially in football-centric markets.

Kaizen Gaming’s CEO and Co-Founder, George Daskalakis, emphasized the symbolic value of this collaboration:

“After being the first sports betting operator to support the FIFA World Cup in Qatar in 2022, we are proud that Betano is joining forces with FIFA once again – this time for the FIFA Club World Cup 2025.”

The 2025 FIFA Club World Cup: A Tournament of Firsts

This year's FIFA Club World Cup is not just another edition — it is the first of its kind in expanded format, featuring 32 of the world’s premier club teams, transforming what was once a compact showcase into a global spectacle rivaling national tournaments in size and visibility.

The tournament, which runs from June 14 through July 13, 2025, represents a critical evolution in FIFA's calendar, aimed at deepening club-level football engagement on a global scale.

Daskalakis highlighted the scale and relevance of this unique opportunity:

“It is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world as they get to watch the best club teams and players football has to offer.”

Responsible Gaming and Brand Integrity at the Forefront

While Betano continues to scale its operations, its commitment to responsible gambling and social responsibility remains a central pillar. The brand emphasizes safe betting practices, community engagement, and compliance with regulatory frameworks — aligning with FIFA’s values and expectations for brand partners in major global events.

This alignment not only strengthens Betano’s brand equity but also reinforces the legitimacy of sports betting partnerships in mainstream football tournaments.

What This Means for the Industry and Stakeholders

From a commercial and reputational perspective, this partnership signals a broader acceptance of regulated betting brands in top-tier sports collaborations. For Kaizen Gaming, it also opens the door to wider exposure in emerging South American markets, where football passion is unparalleled and digital wagering is on a sharp upward curve.

Operators, sponsors, and investors will be closely watching how Betano leverages this high-visibility platform to drive user growth, brand recall, and revenue.

Bottomline: An Elevated Playbook for the Future of Sports Engagement

The renewed alliance between FIFA and Betano is more than a marketing move — it’s a blueprint for 21st-century fan engagement. By integrating gaming, real-time interaction, and digital convenience, the two entities are rewriting the rules of sports partnerships. As the inaugural 32-club FIFA Club World Cup unfolds, fans and stakeholders can expect a synergy of technology, competition, and entertainment that could well become the new standard for global sporting events.