Haymarket SAC Publishing has announced that it has launched the Indian edition of its Successful Gadget Magazine – STUFF that is currently the best-selling Gadget Magazine in the World and the 6th biggest-selling Men's Monthly in the UK. STUFF presents editorial content in a very unique & opinionated way with first tests, exclusive news, authoritative reviews and the Top 10 of everything buyer's guide.

Touted as the iPod of Magazines - the beautifully designed, simple to use and uniquely desirable, STUFF sells about one million copies a month worldwide.

STUFF’s inaugural issue, featuring the hot & sizzling Malaika Arora Khan on its Cover, will hit the Stands in December 2008; it is priced at Rs. 100/-. The launch of the NANO version of the magazine with the Inaugural issue is another exciting factor. This means that, with standard size edition, people will get a miniature version of the same magazine. So, people are going to get latest gadgets crammed into one little handbag-sized wonder. This is the first time that any publishing house in India is introducing this concept, which has been a hugely successful and accepted format internationally.

STUFF – India will include various categories covering 60% - Technology, 15% - Luxury / High End / Fashion Accessories, 10% - Sports Technology, 5% - Sports Apparels, 5% - Adventure Stories / Whacky Stories & 5% - Home Appliances. The initial UK to India Editorial content ratio would be UK : IND 70:30 (% first six months) & will eventually move to – UK : IND  40:60%. The magazine will target 99% readership from Men in the age group of 18 to 40 years living in Urban Indian & having access to the latest technology.

Some key stories in this issue include;

‘Greatest Gadgets of 2008’ – Stuff picks the best gadgets for you across every category. The definitive guide to spending your cash wisely.

‘dB Drags’ – Showcasing the in-car entertainment systems that come as standard equipment in today’s top sedans. Cut out the noise and soak in the sounds.

‘Go Figure’ – Action figures like you’ve never seem them before. From the dark clutches of Batman to the webbed world of Spiderman, you’ll wonder why you ever grew up!

Haymarket serves a broad spread of markets, from sport to medicine, from technology to town planning; covering consumer, business and customer media, along with exhibitions and live events. Some of the Group magazines Published in India are Autocar, Campaign India, What HiFi?, What car? and many more. Haymarket has a Global reach, with expert Media Teams in 27 offices and eight countries, including China, the USA, India and Europe. Haymarket is also the largest horticultural publisher in Germany, and a major force in the US medical publishing scene. In the UK, Haymarket’s original home, you’ll find them in sectors as diverse as Sports, Advertising, Fashion and Business Management.