UK-base NDS group has announced $150 million invesment in India to boost its current operations. The company has invested over $120 million so far and has now announced an investment of $150 million over the next four years to support the accelerating digitization of pay-TV across the nation and worldwide.

The NDS Group is a UK-based global digital pay and interactive TV technology provider. The group had ventured into India in 2000, establishing a R&D Center in Bangalore.
 
NDS Group Chairman and CEO Abe Peled said, "Our research centre in Bangalore has over 1,000 employees and is the largest and fastest growing. In fact 26% of our total global employees are in India."

The operations of NDS in India caters for big names like Bharti Airtel, Digital Entertainment Network (DEN), Hathway and Tata Sky, demonstrating NDS's commitment to helping its customers deliver an enhanced viewing experience to an estimated 16 million Indian viewers.

Anuj Gandhi, CEO, DEN said "As the latest entrant in the cable space, DEN has been aggressively focused on continuously innovating to deliver more channels and services to its subscribers. NDS is an important partner for us as they offer a combination of local support and leading edge TV services, both of which are essential in the innovation process and help us achieve customer delight."

Hathway managing director and chief executive officer K Jayaraman said,"Hathway's partnership with NDS has resulted in an exceptional viewing experience for our subscribers."