Better Collective, a leading digital sports media group, has reported robust financial performance for 2024, with notable growth in both revenue and earnings. The company closed Q4 2024 with revenue of €96 million ($100.3 million), reflecting a 13% increase year-over-year. For the full year, total revenue grew by 14% to €371 million ($387.6 million), while EBITDA before special items rose to €113 million ($118.1 million), marking a 2% annual increase. Looking ahead, Better Collective’s 2025 guidance forecasts revenue between €320 million and €350 million, with a stronger emphasis on organic growth over mergers and acquisitions. CEO Jesper Søgaard highlighted the United States and Brazil as key markets, contributing over 50% of total revenue.

Q4 2024 Financial Performance: A Strong Finish to the Year

Better Collective’s Q4 2024 revenue surged to €96 million ($100.3 million), representing a 13% increase compared to Q4 2023.
EBITDA before special items for the quarter climbed to €34 million ($35.5 million), up 14% year-over-year.
The company’s consistent growth trajectory highlights strong market demand for digital sports media and betting insights.
The firm’s strategic expansion in North and South America played a crucial role in the revenue boost.

2024 Full-Year Performance: Continued Momentum

Better Collective recorded total revenue of €371 million ($387.6 million) for 2024, a 14% increase from the previous year.
EBITDA before special items for the full year reached €113 million ($118.1 million), reflecting a 2% increase compared to 2023.
Despite headwinds in key markets, the company’s strategic investments and operational efficiencies helped sustain profitability.
Growth was largely driven by Better Collective’s market positioning in Brazil and the U.S., which accounted for more than half of total revenue.

Strategic Shift: Focus on Organic Growth Over M&A

In contrast to previous years’ reliance on acquisitions, Better Collective announced a strategic pivot toward organic growth.
2027 guidance has been adjusted, with the company choosing to scale operations organically rather than pursue mergers and acquisitions.
This decision comes as regulatory complexities and operational challenges in the U.S. and Brazil necessitate a more controlled and sustainable growth strategy.

2025 Outlook: Strong Revenue and EBITDA Expectations

Better Collective has provided 2025 revenue guidance between €320 million ($334.3 million) and €350 million ($365.6 million).
EBITDA before special items is projected to range from €100 million ($104.5 million) to €120 million ($125.3 million).
The company remains cautiously optimistic about global market conditions, with continued focus on digital engagement and audience expansion.

U.S. and Brazil: Core Growth Markets for Better Collective

CEO Jesper Søgaard underscored the significant role of the U.S. and Brazil, stating:
“In just a few years, Brazil and the U.S. have emerged as key growth drivers for our business, now representing more than half of our 2024 Group revenues.”

The U.S. market continues to be a priority, given the legalization of sports betting across multiple states.
Brazil’s rapidly evolving regulatory landscape has positioned it as a high-growth market, with Better Collective seeking to expand its footprint.
The company’s localized approach and strategic partnerships in these markets are expected to fuel further expansion.

Broader Market Expansion: Opportunities in Europe, Canada, and Esports

Beyond the U.S. and Brazil, Better Collective is investing in Europe, Canada, and the esports sector.
The company’s European business remains stable, with ongoing efforts to optimize engagement strategies.
Esports betting continues to gain traction, and Better Collective is actively expanding its presence in this niche but growing sector.
Søgaard expressed optimism, stating:
“I am pleased with the growth we saw over the year in key areas, including our Europe, Canada, and South American businesses, as well as the advancements we made in our esports business.”

Competitive Landscape: Challenges and Market Dynamics

The digital sports media industry is increasingly competitive, with market fragmentation and evolving regulations posing challenges.
Rising acquisition costs for new customers and regulatory shifts in sports betting laws require companies to maintain operational agility.
Better Collective’s decision to focus on organic growth rather than M&A reflects a cautious yet strategic response to market volatility.

Better Times Ahead as Guidance Remains Strong for Sports Betting and Online Casino Segment

Better Collective has closed 2024 with impressive financial results, showcasing consistent revenue growth and strong performance across key markets. With a strategic pivot towards organic expansion, the company is positioned for long-term sustainability, particularly in Brazil and the U.S.. As sports betting continues to gain traction globally, Better Collective’s digital-first approach and diversified market presence are set to drive continued success in the years ahead.