Bengaluru-based lab-grown diamond brand Kultivate Karats has expanded its footprint by opening a flagship large-format jewellery store in the Tricity area. The inauguration, graced by actress and Bigg Boss Season 14 winner Rubina Dilaik, highlighted the growing appeal of sustainable and eco-friendly diamonds. The store aims to cater to increasing consumer demand for high-quality yet affordable jewellery made with lab-grown diamonds, marking a significant milestone for the brand and the local jewellery market.

Rubina Dilaik Inaugurates the Tricity Outlet

The store launch was a star-studded affair, with actress Rubina Dilaik as the chief guest.

Rubina Dilaik, a popular celebrity and Bigg Boss winner, officially opened the Kultivate Karats outlet on Sunday.
Dilaik toured the store, trying on exquisite jewellery pieces crafted from lab-grown diamonds, showcasing the elegance and sophistication of the collection.
Her presence underscored the brand’s commitment to aligning with modern trends and sustainable luxury.

A Strategic Partnership to Expand Reach

Kultivate Karats partners with a Chandigarh-based entrepreneur to strengthen its presence in North India.

Kubix Jewels LLP, the Bengaluru-based parent company of Kultivate Karats, has collaborated with Deepak Gupta, a jewellery industry veteran from Chandigarh.
This joint venture combines Kubix Jewels’ expertise in lab-grown diamonds with Gupta’s local industry acumen to create a strong regional presence.
The store promises a wide range of premium jewellery options for Tricity consumers seeking innovative and eco-friendly alternatives.

Addressing the Demand for Sustainable Luxury

The new outlet reflects the growing market for eco-friendly and cost-effective diamonds.

Sampath Jain, Co-founder of Kubix Jewels, highlighted the store’s role in meeting the rising demand for lab-grown diamonds, offering an affordable yet luxurious choice for consumers.
Lab-grown diamonds are chemically identical to mined diamonds but are produced through sustainable methods, reducing environmental impact.
The store’s collection caters to a demographic that values both quality and environmental responsibility.

Raising Awareness About Lab-Grown Diamonds

Industry experts conducted educational sessions during the store launch.

To promote understanding of lab-grown diamonds, experts held an awareness session as part of the launch event.
These sessions emphasized the benefits of lab-grown diamonds, including their ethical production, affordability, and impeccable quality.
Such initiatives aim to bridge the knowledge gap and encourage consumers to make informed choices.

Why Lab-Grown Diamonds Are Gaining Popularity

Sustainability, affordability, and innovation drive the appeal of lab-grown diamonds.

Lab-grown diamonds are produced in controlled environments, eliminating the ethical concerns and environmental damage associated with traditional diamond mining.
These diamonds are gaining traction among modern consumers who value sustainability without compromising on quality or style.
With increasing consumer awareness, lab-grown diamonds are expected to reshape the jewellery industry globally.

A Milestone for Kultivate Karats and Tricity Jewellery Market

The new store marks a significant step for both the brand and local consumers.

The launch represents Kultivate Karats’ ambition to establish itself as a leader in the lab-grown diamond market.
For Tricity residents, the store offers access to innovative and sustainable jewellery options, redefining luxury shopping experiences.
This move is anticipated to set a precedent for other jewellery brands to follow suit in promoting sustainability and affordability.

Kultivate Karats Launching a New Era of Jewellery in India

The launch of Kultivate Karats’ large-format outlet in Tricity signifies a transformative moment for the jewellery market, blending modern luxury with environmental consciousness. With its high-quality lab-grown diamonds and emphasis on sustainability, the brand is poised to redefine consumer preferences, fostering a new era of ethical and accessible jewellery. As demand for lab-grown diamonds continues to rise, initiatives like this position Kultivate Karats as a trailblazer in the industry.