Pinterest, the web and mobile application company, last week celebrated its fifth anniversary. In its short five years of life so far, Pinterest has become a hub where the brides-to-be create their wish boards and do-it-yourself home renovators bookmark shiny turquoise tiles for bathrooms.

The website has offered a new way of searching for items. Users can upload, save, sort, and manage images, known as pins, including other media content.

It acts as a personalized media platform, where users can browse the content of others on the main page.

The San Francisco-based venture capital was recently valued at $11 billion. Although the websites core audience has always been female, but Pinterest says its popularity is growing faster than ever among men.

The venture confidently stated that it is winning all the important social-media space. Vast majority of their ‘pinners’ connect from mobile devices and are even enjoying a healthy expansion overseas.

Here are few facts to know about the site. Pinterest had 79.3 million unique visitors in February, which was nearly 47% higher than the previous year’s, according to Internet research firm comScore.

The vast majority of visitors were females, but male visitors grew at a much faster rate, nearly 62% men versus 42% women. Its male user base in the US has also doubled in the past year.

Enid Hwang is the company's community manager and is also the fourth employee ever hired at Pinterest.

Pinterest is often linked to popular social networks like Facebook, Twitter and Instagram. But Hwang says that it is much more intimate and personal than any other social networks available.

Hwang said, “Last year, we noticed a trend of survivalists using Pinterest. These pinners found creative ways of solving what they might do if there is a zombie apocalypse”.