M&M to launch its first motorcycle by 2011

M&M to launch its first motorcycle by 2011One of the most-professional conglomerates in the country, M&M has recently said that its automotive division will launch its first motorcycle in the Indian market before the end of FY2011 in the Indian market.

The president for automotive sector and Member of the board, Pawan Goenka recently said that the company will make its foray into the motorcycle segment before the end of 2011 fiscal year.

It is to be mentioned here that M&M, a company which makes utility vehicles and tractors, ventured into two-wheelers two years ago and has already launched scooters.

It may easily be recalled here that the company paved its way into the two-wheeler industry via the acquisition of the assets of the ailing Kinetic Motors.

In fact, the company has had a decent run so far in the scooters segment. The products launched by the company compete with products matching the likes of Activa, Eterno, Access et al.

With its foray into the motorcycle segment, the segment will see a lot of heat coming up as M&M has a prior record of not being a me-too in every segment where it has tried to establish its presence.