Mahindra set to become a global player

Mahindra set to become a global playerThere was a time when no Indian company dreamt of becoming a major global player but the increasing importance of the economy on the global charts have forced many to revisit their plans and the latest to implement it very successfully is the Mahindra Group.

For the uninitiated, Mahindra and Mahindra recently said that it would use its purchase of South Korea's Ssangyong Motor to become a global player in the sport utility vehicle market.

According to Pawan Goenka, president of Mahindra's automotive and farm sector, the merger among the two companies will help both the parties to expand in the global markets.

Moreover, Goenka highlighted the fact that the company believes that Ssangyong and Mahindra make powerful companies to create a global SUV brand. It may be noted here that Ssangyong, South Korea's smallest carmaker, is mainly a manufacturer of low-priced but robust SUVs such as "Rexton," "Kyron" and "Actyon" that sell globally and it also manufactures a handful of sedans.

There is no denying to the fact that the ailing Ssangyong is still a very strong brand but the company still needs to bring it back to its days of glory.