Maruti Suzuki is no mood to give up on its numero uno position in the Indian market and hence the company has now decided to chase its aggressive goals with the help of aggressive marketing.

In fact, as soon as the company launched its new Alto in the Indian market, the Indian consumer saw its marketing campaign all over on their TV screens.

While the campaign went on air on the 5th of August, the company said that the Alto K10 is for the entry level car buyer who is value conscious, but does not want to compromise on performance, features, style and the attitude and the recently launched campaign perfectly explains the features of the car. Syed Amjad Ali, Executive Vice President, Lowe Lintas said that it was a big challenge for the company to differentiate among the BSIV Alto and the K-Series Alto.

Moreover, Ali also pointed out the fact that the agency decided to differentiate the product on the basis of its attitude as both BSIV and K-Series Alto will co-exist in the Indian market.

The company expects additional sales volumes from the sales of the k-series Alto.