Wipro Yardley, the heritage personal care brand from Wipro Consumer Care and Lighting, has rolled out its first soap brand in the Indian market.

The primary range was launched in five striking fragrances such as Red Roses, English Rose, Jasmine, Sandalwood in addition to the extremely popular English Lavender.

Yardley's high-tech plant situated in UK will make Wipro Yardley soaps and import to India.

Mr. Anil Chugh, Senior Vice President, Wipro Consumer Care and Lighting said "It's a matter of immense pleasure for us to introduce this heritage brand to Indian consumers, a brand whose quality and fragrance have been a hallmark for ages."

Mr. Chugh said that the soaps are manufactured by making use of the finest constituents that deliver unforgettable fragrances.

These soaps undergo a special baking process of 6-8 hours to coalesce the perfume oils and moisturizing elements to deliver an unparalleled bathing experience for skin, soul and the other senses.

Wipro Yardley Consumer Care came into existence after Wipro Consumer Care bought personal care brand Yardley from the England-based Lornamead Group for approx. Rs 214 crore in November 2009. (With Inputs from Agencies)