Haier India, a leading consumer electronics and home appliances brand, has declared that it recorded a 200% increase in its turnover during the first quarter of the current fiscal.

While addressing a press meet, Eric Braganza, Haier India President, stated Haier recorded its 2009 turnover of Rs 350 crore by the month of May 2010, on the back of establishment of an aggressive sales channel growth for its electronics and appliances business plus expanding and consolidating its after sales service network allover India.

Ranked as a global number 1 in major appliances, the company roped in Bollywood heartthrob John Abraham as its brand ambassador in India.

The footballer turned actor, who was also present on the occasion, answered various questions on his selection as the brand ambassador, his career in acting and things connected with his life.

John will feature across its wide range of consumer durable and electronic products.

It also used the occasion to foray into its small kitchen appliances, a new product category for the company.

Eyeing to strengthen its presence, Haier launched new models including the new range of ultra slim 117 cm inch full HD LED backlit TVs and a 140 cm LCD.

It also launched a new refrigerator model plus new range of BMR Plus refrigerators, a 5-star AC model and three water heaters in the economy segment.

The company also rolled out a new washing machine 'Tiana', which offers an effortless wash with a higher porthole.

Under the kitchen appliances section, the new product categories include blenders, toasters, citrus juicers and electric kettles.

With soccer mania gripping the country, Haier also launched their soccer scheme, as 'Haier Free Kich offer.

Asked what segments of income does the company targets, Mr Braganza said it is the middle class and upper class. (With Inputs from Agencies)