London, Aug 8 : In a desperate bid to boost sales, Kate Price, aka Jordan, has cut the prices of her horsewear range by almost 50 per cent.

The discounts come in line with a giveaway of 1,000 pounds of her gear by supplier Derby House, which has an exclusive deal to sell her goods.

They are providing special offers on “hipster” jodhpurs, a pink fleece cooler and a lightweight turnout.

Derby House gave away items from the model’s KP Equestrian range to tempt customers.

However, Jordan’s spokesman denied that her flagship line was doing badly.

“The sale is part of our regular weekend sales. The brand is an outstanding success going from strength to strength,” the Daily star quoted Derby House commercial manager Mark Reeves as saying.

Reeves further said that their 1,000 pounds giveaway was a general promotion to build up website traffic. (ANI)