New Delhi, Dec. 14: Union Minister of Commerce and Industry, Kamal Nath, has called on the new generation of Indian entrepreneurs to go global and look for synergies and integrations arising out of developments in the international trade and business environment.

Speaking to a select gathering of invitees, including senior media critics and journalists at the global launch of his book titled, “India’s Century: The Age of Entrepreneurship in the World’s Biggest Democracy” here on Thursday, Nath explained that the book’s central theme was India’s emergence, from the backwaters of global economy to its frontline, generating aspirations for the future based on the recent outstanding achievements.

Pointing to the current uncertainties in the global economy, Nath urged Indian entrepreneurs to stay globally competitive as this was possibly the only way to carry business forward. Not only was the lifespan of new and emerging technologies considerably changing – with what was new today becoming outdated tomorrow – but consumer preferences and consumption patterns were also living to shorter durations. In the changing milieu, it was imperative, the Minister observed, that the Indian entrepreneurs not only came up with globally competitive technological improvements in their product profiles but ensured globally competitive business practices to be perpetually alive to new opportunities for growth and partnerships.

The book explores the entrepreneurial spirit that, in combination with economic liberalism, had given the Indian economy momentum and placed it on the fast track. The book, published by McGraw-Hill of New York, is a first hand account of Nath’s ideas, initiatives and his successfully taking the Indian businesses onto the global platform whilst also offering a roadmap for the Indian entrepreneurs to benefit from emergent trade opportunities.

The book explores and narrates India’s journey of transformation into a global economy. It thereafter relates India’s economic engagement with the leading nations of the world and how it could be profitable for stakeholders in the coming years.

The event was organised by the Confederation of Indian Industry (CII) in London earlier today. The function was also attended by some British Members of Parliament, CEOs of a large number of UK-based MNCs, and a large section of the Indian diaspora in London. (ANI)