Despite the rather heavy booking amount, ranging between Rs. 95,000 and Rs. 1,40,000, the dealers of Tata Motors alone have had more than 51,000 forms sold to the excited customers for the small wonder Nano, during the five days since the forms were made available from April 1.

The Nano forms are being sold for Rs. 300 – out of which Rs. 250 is retained by Tata Motors, while Rs. 50 goes to the dealer. Sources familiar with the proceedings say that Tata Motors will expectedly earn nearly Rs. 30 crore from the sale of about 10 lakh forms through 218 dealers.

With the company planning to manufacture only 50,000 cars in the first year, the number of forms sold is staggering, more so since it does not include the additional 30,000 forms sold at other locations like SBI, its subsidiaries and associates; other preferred financiers; and outlets of Tata Finance, Croma, Titan, Westside, and Tata Indicom.

While one of the dealers said that the response to the Nano has been so “huge” that it ran short of forms at one of its dealerships; an official at a Tata Motors’ Mumbai-based dealership said: “The response has been quite good, even though customers have not been given a chance to test-drive the car!”