In a move that shows the commitment of the conglomerate, M&M toward the Indian tractors market, the company has recently introduced its range of tractor brands with the Bharat (Trem) stage III A in the Indian market.

It is to be mentioned here while the implications for the emission norms will only be applicable on the 1st October of this year, the company has pro-actively launched its new line-up of product offerings in the Indian market.

The application of the BS III norms is an attempt by the government to create an Eco-friendly environment by reducing vehicle pollution.

M&M's Senior Vice President, Marketing, Farm Equipment Sector, Sanjeev Goyle said that the company was the first one to launch the BS III technology in the Indian market in January and now with the line-up being upgraded to BS III A, it will only improve its products in the Indian market.

It is to be mentioned here that the company is aiming to make its product more fuel with the introduction of the BSIII A compliant products in the Indian market. The company has so far sold close to 25,000 units of the BSIII compliant tractors.