European and US regulators have waved the green signal for Microsoft's plan to get into the Yahoo's search engine and search advertising business.

Although plan of tying the knot started way back in July 2009, now the governments have nodded for the financial affair as it would not significantly affect the competition in the market.

Microsoft has taken this giant step just to follow the footsteps of Google as to expand its share of the search engine domain, which has been dominated by Google till date.

So now when Microsoft has entered the search engine market, it has to offer quick and reliable search results to grab market share from Google.

According to the European commission, Microsoft and Yahoo share less than 10% of the search engine market in Europe, with Google having the major chunk in its kitty with 90% By the Commission reports, the deal is made to increase the competition in internet search industry and search advertising by giving passage to Microsoft to emerge as a stronger competitor for Google.

According to the terms and conditions paved by Microsoft-Yahoo agreement, Yahoo's website shall be getting thrust by Microsoft's Bing, while Yahoo in return shall provide the advertising sales team for Bing. However according to many it's a exciting tie-up between both the allies and when tied together Microsoft and Yahoo! will come up with more choices, value and greater innovation to the customers, advertisers and the publishers.