London, Oct 14 : Hair salvaged from late pop legend Michael Jackson's scalp after he was burned during the filming of a Pepsi commercial is to be sold at an auction.

The King of Pop's mane was famously set alight by pyrotechnics in the 1984 accident, leaving him with second degree burns but his fire-damaged locks were collected by the executive producer of the commercial, Ralph Cohen, who helped rescue the star by extinguishing the blaze with his coat, reports thesun. co. uk.

The 12 strands of hair are collectively valued at $1,600 and will be auctioned off in London Oct 17.

A clump of Elvis Presley's hair will also go under the hammer this month, with the clipping expected to raise up to $14,400.  (IANS)