London, Apr 21 : They are men's answer to the Wonderbra - give it up for the latest craze among blokes: Push-up pants.

The briefs are designed to make the most of modest manhoods, reports The Sun.

The garment, which has special pocket inside that thrusts the contents up and out, has been flying off the shelves since they were introduced.

The pants are the brainchild of designer Roland Lodoli who launched them at his shop in Zagreb, Croatia.

"Now I'm working on some swimwear for men for the summer so they never have to feel ashamed on the beach again - no matter how cold the water," The Sun quoted him, as saying. (ANI)