Meerkat has added some features to its iOS app. It updated the app with features such as ability to publish live stream to Facebook. With this updated app, it would be possible to post upcoming and currently airing links of live streams to phone contacts.

Meerkat managed to attract over 300,000 users just in a month. It also announced a new feature, ‘Mobbing’, which is a new status ranking. The feature will push live stream to the app's main feed if it meets certain criteria.

According to Meerkat co-founder and CEO Ben Rubin, a ‘mob’ develops when users reach a particular level of concurrent viewers. Rubin told CNET, "For a Meerkat stream to mob it needs to pass 50 concurrent watchers and meet a certain criteria of people's engagement and retention within the stream. As long as the stream meets this criteria -- it will keep mobbing". The updated Meerkat can be downloaded free from Apple's App Store.

Now, users can change their avatars into emojis so as to react to a live stream in progress. With this app, there will be no need of having a Twitter account to use Meerkat. The service was dependent completely on Twitter to push its livestreams to a user's network, prior to the update of its app.

Meerkat livestreams can reach more people on multiple networks as a result of integration with Facebook. According to Venture Beat, linking phone contacts to Meerkat will improve discoverability on the app.

Sometime ago, Twitter launched a competing live streaming service called Periscope, and this led to differences between Twitter and Meerkat. The latest update also tackled issues with streams.

In the meantime, Meerkat said that a Twitter account is ‘now optional’, and the audience can sign in with Facebook Connect for viewing Meerkat live streams.