Maruti To Invest Rs 2500 Cr; Rolls Out “Swift DZiRE” In India

Finally, Maruti Suzuki has rolled out its much awaited “Swift DZire” in the Maruti Rolls Out “Swift DZire” In India Indian market, making it the 7th model to be launched by the company in past three years.

Targeting the growing upper middle class, DZire is one of the best entry level sedans accompanied with style, performance and outstanding features.

Available in both petrol as well as diesel version, the DZire comes with luxury feature options including integrated stereo, steering mounted audio controls, automatic climate control and power windows.

It also has brilliant safety features like Dual Airbags, ABS with EDB, collapsible steering column and an i-CATS anti-theft facility.

DZire comes in seven different colors such as Bright Red, Silky Silver, Clear Beige, Arctic White, Midnight Black, Azure Gray and Sovereign Blue.

The DZiRE petrol comes in 3 versions - DZiRE LXi, DZiRE VXi and DZiRE ZXi, available at a price of Rs.4.49 Lakhs, Rs. 4.97 Lakhs and Rs. 5.90 Lakhs respectively. On the other hand, the diesel DZiRE, available in LDi, VDi and ZDi versions, will cost Rs. 5.39 Lakhs, Rs. 5.85 Lakhs and Rs. 6.70 Lakhs respectively.

Moreover, Maruti Suzuki India (MSI) also has more plans for the Indian market. It has decided to invest around Rs 2,500 crore in its Manesar plant in order to increase its annual capacity by three times. It will also fuel the expansion of its diesel powertrain line at the same plant.

Shuji Oishi, director (marketing & sales), MSI said, “The existing annual capacity at Manesar is 1,00,000 units, which will be scaled up to 1,70,000 units by the end of March. And by the end of October, the plant will have a capacity of 300,000 units.”

In due course, the plan is to increase the Japanese car manufacturer's overall installed capacity in Indian between both its plants in Manesar and Gurgaon to more than 9,00,000 units. This will be the largest mass-produce of cars by any maker in the country.

The company will also increase the capacity of its diesel power train line to 1,20,000 by the end of March from 1,00,000 units. Out of the total 1.72 lakh units of Swift sold till January this year, 50,000 units are of the Swift diesel.