Maneesh Pharmaceuticals joins hands with Disney Consumer Products

Maneesh Pharmaceuticals Ltd, one of the leading pharmaceutical company, has joined hand with Disney Consumer Products (DCP) to market its Smyle range of baby care products under the Disney Baby brand. 

Mumbai-headquartered firm has entered into an exclusive licensing pact with DCP to develop, manufacture and market entire Disney Baby care range of products for South Asia and India. 

Maneesh Pharmaceuticals will enter the niche market of baby care products under its marketing division of Svizera Health Remedies, primarily cater to personal care needs of infants. The firm will market Disney Baby care product range which includes Baby Massage Oil, Soap, Bath, Shampoo, Talc Powder, Lotion and Wet Wipes.

According to the company, the Disney Baby personal care products will be marketed under its existing distribution channel, which is spread all over India. 
 

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