Mahindra eyes a 10% market share in scooters segment

Mahindra eyes a 10% market share in scooters segmentMahindra 2Wheelers, part of the $7.1 billion (around Rs 33,370 crore) Mahindra Group has recently announced that the company is aiming to double its unit sale sin this fiscal.

While the company has been able to establish its brand name in the scooters segment with products like Duro and Rodeo, the company is expected to close this fiscal with close to 10% market share which will be up from its current market share of 6-7%.

It has been learned from the sources that the company will soon be entering the motorcycles segment and the first model in this segment could be a 100 cc bike. It may be noted here that the company sold close to 70,000 units last year.

Anoop Mathur, president, Mahindra2Wheelers, and member of the management board, M&M recently said that the company is working on a host of new projects including the development of the hybrid technology for two-wheelers.

It has also been learned that the company is trying to leverage from its recent acquisition of the Reva Electric Car Company for the development of the hybrid technology.