The fortune is at the bottom of the pyramid, CK Prahlad once famously quoted. Luxury brands like BMW, Audi, and Mercedes Benz which were once owned only by the people living in metros are now all set to target the smaller cities with equal zeal.

The consumers residing in the smaller towns often referred to as the tier-1 and tier-2 cities have started showing a lot of interest in these cars. With more purchasing power, they are ready to pay extra money for big brands and luxury.

Marketers do not want to leave such a big opportunity; they are trying their best to attract these small city residents and to take full advantage of these markets.

The number of buyers is not of course as high as they are in the metro cities, but these brands are ready to provide every thing they have in their kitty, ranging from a competitive price to better service to value for their hard earned money. Aggressive marketing plans have already found their way to pipelines in these companies and a decent number of outlets are also planned for these cities.

The major reasons for this step are the interest of youth in these brands and the amount of disposable income increasing for them.