Under a major development in the strategies of the French auto major, Renault, Law & Kenneth has recently bagged its account for creative duties in the Indian market.

Following a two-tier pitch, which had Saatchi & Saatchi, Publicis Ambience and Law & Kenneth as finalists, the auto major has recently zeroed in on Law & Kenneth as its partner for the creative duties in the domestic circuit.

While the Chennai wing of the agency will handle the integrated duties including digital, promos and events for the automaker, experts estimate the total business to be generated from the auto major to be close to around Rs. 50 crore.

It is to be mentioned here that Publicis handles the creative account for Renault worldwide while its media arm Zenith Optimedia takes care of the media duties for the auto major. Moreover, Law & Kenneth has worked with names like Skoda in the past and should be able to give a perfect touch of creative yet innovative advertising in its media campaigns.

Renault entered India with a JV agreement with M&M which the home-growth company bought earlier this year.