Savio Alva, senior copywriter and Hetal Ajmera, creative director — part of the Young Creatives Team of JWT, Mumbai were adjudged the winners of Advertising Agencies Association of India's (AAAI) national ad contest. Members were invited to send entries on the theme 'Don't drink and drive'.

Ajmera said, "A lot has already been done on the theme of 'Don't drink and drive'. We used another approach. A lot of new cars in the market today have a host of safety features to help you. The point we tried to make, is that none of those features are going to be of use, if you drink and drive."

This is the first time the duo teamed up, as under the normal scheme of things, both work under a different set of accounts. The two will now represent India at the Adfest Young Lotus Workshop at the Adfest Asia-Pacific Advertising Festival, to be held during March 17-21 in Pattaya, Thailand.

Arcopol Chaudhuri/ DNA-Daily News & Analysis Source: 3D Syndication