Inspired Entertainment has strengthened its sports assets portfolio by securing a licensing agreement with the National Hockey League (NHL). This strategic deal allows Inspired to develop interactive virtual sports games featuring official NHL branding, including team logos, jerseys, and names. The new games aim to attract both North American and global NHL fans, with a launch anticipated in the fourth quarter. Leveraging advanced motion capture technology, Inspired plans to deliver a realistic and engaging gaming experience. This agreement aligns with the company’s mission to redefine sports entertainment and expand its offerings in key international markets.

Inspired Entertainment Partners with NHL for Virtual Sports Expansion

New licensing deal strengthens Inspired’s portfolio Inspired Entertainment has announced a major expansion of its sports assets through a new licensing agreement with the National Hockey League (NHL). The agreement gives Inspired the rights to develop virtual sports games that feature the NHL’s branding, including the league logo, team names, and jerseys. This move is expected to appeal not only to North American markets but also to global NHL fans.

Virtual Sports Games to Feature Official NHL Branding

Innovative titles to be launched in Q4 The newly licensed games will integrate NHL assets into Inspired’s fixed-odds virtual sports games. The products, set to launch in the fourth quarter of this year, will feature a realistic representation of NHL teams and players, creating an interactive sports gaming experience. By using official branding, Inspired aims to enhance the fan experience, particularly during the NHL offseason.

Motion Capture Technology to Elevate the Gaming Experience

Innovative features to create realism Inspired Entertainment plans to use its cutting-edge motion capture technology to develop these new NHL-integrated titles. This approach will enhance the realism and immersion of the games, offering players an authentic representation of NHL action. The goal is to provide a highly engaging experience that resonates with sports fans, both casual and die-hard, across multiple markets.

Appealing to Global and North American Markets

Targeting key international regions Brooks Pierce, President and CEO of Inspired, emphasized the broad market appeal of this new offering. While the focus is on North American players, Pierce highlighted that the product will also resonate in key international regions, such as Scandinavia and Eastern Europe, where hockey enjoys a strong following. The deal aligns with Inspired’s strategy to expand its reach and grow its virtual sports portfolio globally.

NHL Sees Virtual Sports as a Growing Engagement Tool

NHL excited to leverage virtual sports for fan engagement Chris Golier, NHL Group Vice President of Business Development and Innovation, highlighted the increasing popularity of virtual sports gaming. He expressed the league’s excitement to collaborate with Inspired, leveraging NHL intellectual property (IP) to create a gaming experience that engages fans in new ways. This partnership aims to not only provide existing fans with an alternative connection to the sport but also help the NHL grow its global fan base.

Recent Collaborations Further Expand Inspired’s Reach

Partnership with William Hill enhances Inspired’s offerings This NHL licensing agreement follows another strategic move by Inspired Entertainment—its recent collaboration with William Hill. The partnership saw the launch of *William Hill Vegas Gold Cash Freespins*, a new slot game that further strengthens Inspired’s presence in the gaming sector. These combined efforts demonstrate Inspired’s commitment to innovation and growth in both virtual sports and broader gaming markets.