Operating in all the three strongest economies in the world, India, China and Japan, the global retailer Wal-Mart has recently explained that India is a very critical market for its success in the global marketplace.

Scott Price, president and CEO of Wal-Mart Asia recently confirmed the fact that the global giant will tap 10 to 15 Asian markets in the coming 10-15 years adding the fact that at this moment, their growth in the Indian market is a primary goal that the eying.

While Wal-Mart will also increase its sourcing activities from the Indian market over a period of time, Scott also mentioned the fact that it will not be right to compare India and China but still India has an upper hand as it has the a lot of potential due to the availability of highly educated workforce. But hurdles like FDI, GST and Infrastructure support are still standing tall as a hurdle in the growth of the company.

In act, the company working in a JV agreement with the Bharti group has also entered into contract farming in India, starting with their direct farm initiative. The company has currently tied up with 110 farmers at Malerkotla which would be expanded over the period of time.