In a strategic move set to deepen its European presence, live gaming developer LuckyStreak has entered the Italian iGaming market through a high-impact partnership with Microgame, a key distributor in the region’s regulated online gambling landscape. The alliance grants LuckyStreak access to one of Europe’s most lucrative gaming jurisdictions, allowing its full suite of live dealer content—including blackjack, roulette, baccarat, and auto-roulette—to reach Italian audiences. This deal not only marks a geographic milestone for LuckyStreak but also signals Italy’s increasing appetite for premium, tech-forward gaming experiences powered by advanced live dealer platforms.

LuckyStreak Targets Growth in a Maturing Market

Italy remains one of the most robust online gaming markets in Europe, valued for its regulatory clarity and high player engagement. For LuckyStreak, a company with a growing international portfolio, entry into Italy represents a strategic expansion into a mature, high-yield territory.

The partnership with Microgame grants LuckyStreak immediate access to a vast distribution network, significantly reducing time-to-market. With Microgame operating across both proprietary channels and third-party platforms, LuckyStreak stands to gain instant visibility in a competitive but promising environment.

According to company executives, this partnership is more than a market entry—it's a launchpad for scalable growth across Europe’s southern gaming corridor.

Live Dealer Content at the Core of the Offering

The core of LuckyStreak’s offering lies in its live dealer ecosystem, which includes high-performance classics such as blackjack, baccarat, and various roulette formats. These games are broadcast in real time from purpose-built studios and managed by professional, multilingual croupiers.

Each product is optimized for mobile and desktop, leveraging ultra-low latency and interactive features to ensure seamless gameplay. This focus on immersive realism has allowed LuckyStreak to carve a niche in the global market as a leader in live entertainment technology.

With Italy's players already showing a high affinity for interactive, socially engaging content, LuckyStreak's arrival is both timely and well-matched to local preferences.

Microgame Provides the Distribution Muscle

Microgame, one of Italy’s most established B2B gaming service providers, brings deep market expertise and a nationwide network of affiliates and operators. By onboarding LuckyStreak’s portfolio, Microgame enhances its content library while giving its partners access to high-converting, premium-grade live gaming content.

Francesco Cuzzupoli, Microgame’s Gaming Product Director, highlighted LuckyStreak’s pedigree, noting the supplier’s reputation for excellence, innovation, and reliability. He emphasized the significance of the collaboration in furthering Microgame’s commitment to delivering superior gaming experiences that resonate with Italian consumers.

The partnership reinforces Microgame’s position as a content aggregator with a focus on next-generation live dealer experiences.

Strategic Commentary from LuckyStreak Leadership

Rory Kimber, LuckyStreak’s Commercial Director, described the agreement as a “critical step” in the company’s market development strategy, acknowledging Microgame’s reach and influence in Italy’s gambling ecosystem.

“Italy is a priority market for us,” said Kimber. “Partnering with a dominant platform like Microgame ensures LuckyStreak's content gains traction quickly and meaningfully. We’re bringing world-class live dealer games to a region that demands high standards—and we're ready to deliver.”

Such remarks underscore LuckyStreak’s long-term view of expansion: measured, strategic, and aligned with partners that offer real commercial synergy.

Global Momentum: A License to Grow

The Italian expansion is the latest chapter in LuckyStreak’s broader global growth campaign. Earlier this year, the company secured licensing through the Malta Gaming Authority (MGA), strengthening its regulatory credentials and opening additional doors across EU jurisdictions.

The company has also cultivated targeted partnerships outside Europe, including a notable collaboration with Lions Den Games in March 2025, reinforcing its presence in both Western and emerging markets.

These moves reflect a deliberate push toward global brand recognition—anchored in compliance, innovation, and partner-driven scalability.

Bottomline: Italy Becomes a Key Front in LuckyStreak’s Expansion Strategy

By securing a foothold in the Italian market through Microgame, LuckyStreak has positioned itself as a serious contender in the live dealer segment across Europe. This partnership exemplifies the firm’s targeted, partnership-first approach to international growth, leveraging strong local alliances to accelerate market entry and player adoption.

With Italy’s regulatory framework offering both protection and potential, and with demand for live gaming continuing to surge, LuckyStreak’s entry couldn’t be more opportune. The road ahead appears paved with opportunity—and the company is clearly shifting into high gear.