International Business Machines Corp. (IBM) has released new software and services help businesses analyze massive amounts of data from difference sources including the World Wide Web.

The company said that its products will allow businesses to integrate and analyze tens-of-petabytes of data in their native format and gain information from the data in subsecond response times. The company will offer products based on open-source software Hadoop to offer scalable storage and other software to analyze massive amounts of streaming data.

"We think it's a good time from a research perspective to double down on how we think about big data and how people can get actionable insights from it," said Rod Smith, IBM vice president of emerging technologies.

IBM also said that it will invest $100 million to research advanced large-scale analytics that will help enterprises manage their data requirements, it said on Friday. Several companies are increasing investing on technologies relating to organize and analyze the huge influx of data generated on the Web and on devices like smartphones.

IBM has already invested more than $1 billion in research relating to analytics software and has spent $14 billion on 24 acquisitions over the past five years. IBM expects to generate as much as $16 billion in revenue from the field by 2015.

Rivals including EMC Corp and Hewlett-Packard Co have also made investments on similar technologies and have made acquisitions to build their analytics departments. IBM says that the market could be as much as $200 billion by 2015.