One of the leading manufacturers of printers and other imaging products – Hewlett Packard has launched the Season Two of its “Value Campaign Program” in India. The Value Campaign Program – designed specifically to target customers and channel partners – will focus on emphasizing on the advantages of using HP Originals.

The ‘Value Campaign Program’ is part of HP’s strategy to reach out to its customers and channel partners to expand its share in the market. The main goal of the HP’s “Value Campaign Program” is to convince customers and channel partners that Original HP Supplies are the better investment over third-party alternatives.

In line with the ‘Value Campaign Program,’ HP will be organizing a twelve city channel meets for its channel partners; the venues of the channel meets are the key cities such as New Delhi, Kolkata, Hyderabad, Chennai, Bengaluru, Mumbai and Kochi. The channel meets are aimed to create awareness about HP Original Cartridges outperforming the refills and counterfeits, in both quality and reliability. The multi city channel meets will be organized till 9 July 2009.

The customers can participate in the ‘Value Campaign Program’ by registering the 20-digit code hidden inside the cartridges of selected HP SKUs on hp.com/in/getmoreprints. The campaign gives the registered customers a chance to win over 28,000 prizes, 150 lucky draw prizes daily worth Rs 700 each.