The boom in media industry is attracting various non-media groups to invest in it.

Real Estate Company HDIL is planning to make a big entry in media race. It is panning to buy shares in various media companies. Recently it has struck a deal with Adhikari bothers .According to the deal HDIL will acquire a 51% stake in Broadcast Initiative Ltd. Adhikari Brothers will retain a balance shareholding, which may be up to 24% post completion of the transaction. HDIL will als o buy a majority stake in Technocraft Media Pvt Ltd (which will begin broadcasting a Bhojpuri channel).

Rakesh Kumar Wadhawan, chairman, HDIL Group told these deals are part of the group's long-term strategy of becoming a significant player in the fast growing media and entertainment space.

"This will prove to be an ideal entry point for the group because of the vast media experience of Adhikari Brothers. The companies run the national Hindi news channel Live India and a Marathi channel Mi Marathi, which is close to the heart of the Marathi Manoos."

This deal will help HDIL to make an entry in television world as Shri Adhikari Brothers is a renowned name in television content business
Markand Adhikari, vice-chairman and managing director, Broadcast Initiative, said talks are on "to enter the film production and distribution business in a big way. "The media is a capital intensive business, and the deal (with HDIL) will allow us to cope with increasing competition in the national and regional broadcasting segment," he added.