New Delhi [India], Apr 6 : Google India has announced the launch of Google Play Music subscription in India, offering music lovers a fresh take on streaming that is smarter, easier and uses little data.

Google Play Music is available across Android, iOS and the web in India. Sign up now and get a free trial on Android, iOS or the web.

As an introductory offer, it is available for a discounted subscription offer of Rs. 89 per month if you sign up within the first 45 days.

"With Google Play Music subscription, Indian subscribers can listen to their favorite music across a variety of languages, including Hindi, English, Tamil and more. This music can be accessed from any device with your Google Account. To make the experience deeply personalized, we've plugged into Google's understanding of context and machine learning to recommend the right music at the right moment based on each listener's preference, place and activity," said Lead Product Manager Google Play Music, Elias Roman.

Google Play Music offers a music catalogue of over 40 million unique local and international hits, and music lovers can now subscribe to unlock everything - offline listening and on-demand access to our full catalogue.

What's more, Google Play Music allows listeners to find music by language or by their favorite Bollywood artists and music directors and even lets you watch their videos right in the same app. Google Play Music is like a personal pocket-sized DJ who will put your preferred music across genres and around the world at the top of your screen.

Google has integrated contextual tools in Google Play Music, tapping into the power of machine learning to recommend music based on the listener's preference, activity and location.

Additionally, Google Play Music will curate hand-picked playlists to personalize music for the listeners for a variety of occasions. So if you are relaxing at home, powering through at work, working out at the gym, or exploring a new city, Google Play Music will deliver personalized music based on where you are and why you are listening. (ANI)