Hamburg  - The German Bundesliga is making more money from jersey sponsorship than another other football league in Europe, the European Jersey Report
2008/09 survey carried by the market research group Sport und Markt and released Tuesday has revealed.

The 18 clubs in Germany's top flight reaped a total of 102.9 million euros (130.5 million dollars) for the current season from jersey sponsorship, the first time the Bundesliga has broken through the 100-million-euro barrier.

Not surprisingly, Germany's top club Bayern Munich tops the list with revenue of 20 million euros. However, the total sponsorship from the top six European leagues of England, Spain, Italy, Germany, France and the Netherlands has dropped by 12.1 million euros to 393.2 million.

The main reason for the fall is the drop in value of the British pound which sees the value of Premier League jersey sponsorship at just 85.9 million euro.

Despite the credit crunch, financial institutions still contribute 80.7 million euros in sponsorship, 30 million more than any other area. (dpa)