London, June 23 : Jordan faces losing up to 3 million pounds if she is dropped from a series of money-spinning endorsement deals.

Some of the former I''m A Celebrity star''s contracts were said to be under review after her recent wild antics following her split from estranged husband Peter Andre.

The 31-year-old, real name Katie Price, has been making headlines with her boozy cruises in the holiday island of Ibiza, where she has been repeatedly snapped frolicking with her hunky friends and alleged new boyfriend Anthony Lowther.

The mum-of-three was photographed behaving erratically after drunken night outs including kissing a pretty brunette, snogging Lowther and flashing her underwear.

Jordan reportedly holds contracts including a 2-million pound lingerie and a 1-million pound bed linen deal.

"Since coming out of the jungle in I''m A Celebrity, Katie has built a fantastically marketable career as Katie Price, mother of three children and a role model to young girls," The Mirror quoted a source as saying.

"In the space of five days, there is a perception she has seriously damaged that image.

"Katie has admitted she wants to go back to being Jordan, and her behaviour since splitting from Pete has been wild to say the least. She''s gone back to her pneumatic glamour model roots, getting drunk and posing erotically.

"From being a respected self-made entrepreneur, some people - young women and mothers in particular - have turned against her.

"Some things being written and said are fairly vitriolic - and of course companies do not want to be associated with someone the public dislike. Crucially, they invested in Katie Price, not Jordan.

"While she will obviously continue with her own brand products, others are in serious jeopardy," the source added.

However, a spokesman for the model insisted her deals were secure, saying: "Katie is extremely dedicated to her business and developing it further. Over the past few weeks the phone has been ringing constantly with some new and exciting offers both in the UK and internationally."

He added: "We''re also confident her lingerie will continue as always." (ANI)