Figo boosts Ford India sales
After making its presence felt in the premium segments in the Indian passenger car market, Ford’s Figo has established the brand of the company in the past two months in the domestic small car segment.
It is believed that it is a very encouraging sign for the Asia strategy of the automaker as the company has been able to bank high numbers following the launch of Figo. It may be noted here that Ford sold 7,509 cars in the month of April 2010.
Notably, the unit sales achieved in the last month are more than three times as compared to what it sold in the same month last year.
In fact, when it first launched the Figo in the month of March this year, its sales surged to 9,478 vehicles from 3,127 a year earlier.
Figo which in Italian language translated to ‘cool’ is a part of the $500 million investment earmarked for India by Ford Motor Company announced last year.
According to a report released by the research firm J.D. Power & Associates, the light vehicle sales in the domestic market will grow by 12% as compared to 2009 which is notably at three times as compared to the pace of the world in the segment.