Charlotte, North Carolina  - Formula One is known throughout the world for its glitz and glamour, where money seems to flow freely and teams spend millions to stay competitive.

In contrast, Tuesday's launch in Charlotte, North Carolina, of a new Formula One team that is to compete for the first time in 2010, was refreshingly simple.

Team leader Ken Anderson and Peter Windsor, who is responsible for the sporting side of the USF1 team, held a 30-minute press conference at their Charlotte headquarters, broadcast by the American TV station SpeedTV, where they presented their goals and plans for the future of their new team.

From their presentation one thing was abundantly clear: The USF1 Team is all about "Made in America."

"As a Briton, I am the only exception," Windsor said. "The car will be built here, the team will be based in Charlotte and it is clear that we will be looking for American drivers," he said, without committing to any names.

He did, however, say that Danica Patrick, who last year became the first female to win a race in the competitive Indy Car Series, was a potential driver, as were all other US drivers.

Windsor, who previously worked for the Ferrari and Williams teams in Formula One, said that as there are presently no American Grand Prix drivers, the USF1 team will go into their first season with an inexperienced team.

Another potential driver is Marco Andretti, whose grandfather Mario won the drivers' championship in 1978.

"It would make me very happy and also a few years younger if Marco drives for USF1," Windsor said.

Andretti, who participated by telephone, said he was excited and looking forward to developments around the team. "This is the best news that Formula One fans in America and I could have hoped for."

Mercedes motorsport head Norbert Haug was more reserved. "Principally it is good news that there is an American Formula One team. I do not know the details, but hope that their background and basis is enough for the huge challenges in Formula One."

At Tuesday's presentation Anderson said that the team would have between 100 and 120 employees with a budget of 62 millions dollars.

Windsor said that they are on a sound financial footing. "The finances are there and we have the money."

He said that the current economic climate made it easier for the new team. "If there was a boom and money was falling from trees it would be difficult for people like Ken and myself.

"But because of the crisis we are being taken much more seriously as the years with unlimited budgets are a thing of the past." (dpa)