Etsy plans to price Shares at between $14 and $16
Earlier, Etsy, peer-to-peer e-commerce website focused on selling handmade or vintage items and supplies, declared its intentions to go public. The company filled its S-1 form with the Securities and Exchange Commission earlier this month. The company said that it has planned to raise $100 million.
Now, the company has updated its filing with more specifics about the potential price. According to Etsy, it is looking to price its share at between $14 and $16. According to the company, it has planned to sell about 16.7 million shares, which would allow it to raise more than $266 million in its public offering.
According to reports, just 13,333,333 of all the shares will be sold by the company in the offering. The remaining shares will be sold by other shareholder. It means that when the shareholder will sell the other 3,333,333 shares, Etsy will not receive any of the proceeds. The price range set by the company will result into the company's valuation at about $1.2 billion.
As per the company, last year, it made about $195.59 million in revenue, which was up from $125 million in 2013 and $75.6 million in 2012. Major part of the revenue, $108.7 million, has come from its marketplace. The company charges customers to list items and then takes a percentage of the profit when the items are sold. According to Etsy, the company has generated $82.5 million from seller services, which include feature such as shipping and direct checkout.
In SEC filing, the company wrote, it may not achieve or maintain profitability in the future. "We expect that our operating expenses will increase substantially as we hire additional employees, increase our marketing efforts, expand our operations and continue to invest in the development of our platform, including new services and features for our members", the company further wrote.