World's largest drinks company, Diageo has recorded a lower than expected sales during the quarter as the strong performance was not able to offset the slowdown in emerging markets.

Diageo, which owns brands including Guinness and Smirnoff, has said that its organic sales recorded an increase of about 3 per cent during the quarter till September. The rate of growth was lower than 4 per cent expected by analysts for the company. Experts have said that the first quarter of the company has accounted for just 20 per cent of sales.

The company's Africa, eastern Europe and Turkey division recorded an increase of just 1.3 per cent during the quarter, affecting the overall sales of the global giant. It also recorded weaker sales in Russia as it had a greater base in the previous year as well as in Nigeria and Ghana. Its sales recorded an impressive increase of 10.9 per cent in Latin America and the Caribbean, 5.1 per cent in North America, and by just 0.6 per cent in Asia Pacific. On the other hand, the sales in Western Europe recorded a fall of 1.1 per cent during the quarter.