Dell goes girly in its new marketing campaign “Della”
It is apparent from the Dell’s Della marketing campaign that the company is shooting for the fairer sex customers for its recently launched Adamo laptop range, which is specifically designed for the people prefers sleek compact laptops.
Dell has launched a new marketing campaign “Della” targeting girls, damsels, women, etc. The company has created a special section featuring the images of beautiful girls and women using Dell’s new laptops on its official website. The subsite – dell.com/della – is designed to target female customers.
The subsite also features Dell’s light, compact, customizable, colorful netbooks to match with the feminine lifestyle. It also features links for social networking sites, like Myspace, Twitter, and Facebook. Definitely Dell is out to target girls and women customers.