Dabur To Launch Novel Brands In Skin, Home Care Segments

DaburNew Delhi: Intensifying its game against MNCs like L’Oreal and Schwarzkopf, homegrown FMCG major Dabur is introducing two novel skincare brands and will append one more brand to its subsisting home care series.

The sources said that one of the company's novel skin care brands will aim head-on the top product of L'Oreal and Schwarzkopf. The products will be introduced by October.

“The second brand is expected by early next year and its positioning is still being evaluated,” the sources added.

The company’s main objective to play the bigger game in skincare section was fore-grounded by its CEO Sunil Duggal who emphasized this sector as the company's single leading initiative at the moment.

"We are progressing on two different routes in terms of main skin care offering, which will be launched perhaps in the fag end of the current year and another one sometime early next year," Duggal told analysts recently.

Industry approximations utter the Rs 2,100-crore skin care market in India has been developing at a rate of 16 per cent. It is an extremely viable market with large players like Lakme, Ponds and L'Oreal co-existing with some smaller yet momentous ones like VLCC, Biotique and Revlon. Procter and Gamble also joined the bandwagon with its Olay product.

In the home care section, Dabur would append one more product - a surface cleaner - to the existing ones such as Odonil, Odomos, Odopic and Sanifresh.