ComeOn Group has launched Casinostuen, a new brand tailored for the Danish iGaming market, as part of its strategic push across the Nordic region. The platform is designed to offer a "cosy" user experience while delivering robust functionality across online casino, live casino, and sports betting segments. Built on ComeOn’s proprietary gaming infrastructure, Casinostuen debuts with exclusive in-house content and a dedicated mascot—Elmer the Squirrel—aimed at strengthening its brand identity. The move follows recent regional partnerships and signals the group’s broader ambition to double its sportsbook business within three years.

Casinostuen: A New, Denmark-Centric Brand with a Casino-First Focus

ComeOn Group’s latest brand, Casinostuen, is purpose-built for the Danish market, aligning with the country’s regulated iGaming framework. Unlike broader international platforms, Casinostuen emphasizes local flavor—both in its content and user interface—with the explicit goal of offering a more intimate, player-friendly environment.

The brand is also designed to prioritize casino gaming, with an experience that feels more like a digital lounge than a high-intensity betting site. This strategy aims to differentiate the platform in a competitive landscape where functionality alone no longer secures user loyalty.

Powered by Proprietary Technology: Seamless Casino and Sportsbook Integration

Casinostuen is fully backed by ComeOn Group’s proprietary casino and sportsbook technology, which provides a seamless integration between multiple betting verticals.

Players can enjoy:

A vast selection of classic and modern casino games

Immersive live casino tables

An integrated sportsbook with personalized betting options

The company’s exclusive live-streaming feature, WeSpin

This vertically integrated approach ensures end-to-end control over the user journey, allowing ComeOn to deploy faster feature updates and optimize performance metrics like retention, churn, and conversion.

Exclusive In-House Content and Player Retention Features

One of the standout offerings on Casinostuen is access to exclusive games created by ComeOn’s internal studio. This proprietary content is unavailable on competing platforms, giving the brand a competitive edge.

Additionally, the launch includes:

A built-in loyalty and retention program, designed to engage players long-term

Personalized offers based on gameplay behavior

Real-time performance insights via the platform’s backend dashboard

These features work in concert to increase player lifetime value while reducing acquisition costs, essential to scaling in regulated markets like Denmark.

Elmer the Squirrel: A Mascot with Marketing Purpose

Casinostuen isn’t just about tech and features—it also comes with Elmer the Squirrel, a charming brand mascot symbolizing the platform’s friendly and relaxed atmosphere.

Elmer represents a move toward more emotional branding in the iGaming industry, where customer trust and affinity are crucial to differentiation. By adopting a warm and relatable brand identity, ComeOn aims to build a deeper emotional connection with Danish players.

Building on Strategic Partnerships in the Nordic Region

The launch of Casinostuen follows ComeOn Group’s March 2025 announcement of a strategic partnership with WSF Odds, a collaboration between TradingLab and Wall Street Football. This venture focuses on:

Enhancing sportsbook offerings through localized betting markets

Delivering data-rich experiences tied to regional sports leagues

Improving market personalization through AI-driven analytics

Together with the Casinostuen launch, these moves reflect ComeOn’s long-term strategy to dominate the Nordic betting space.

Roadmap: Doubling the Sportsbook Business Over Three Years

As part of its macro strategy, ComeOn Group has stated its intention to double its sportsbook vertical by 2028, driven by:

Geographic expansion in regulated markets

Technology-driven personalization

Investments in exclusive content and live features

Casinostuen plays a key role in this plan, serving as a localized testbed for new features that could be replicated across other Nordic territories.

Bottomline: A Strategic Leap with Local Sensibilities

The launch of Casinostuen illustrates ComeOn Group’s capacity to blend global ambition with local understanding. By offering exclusive content, an immersive multi-channel experience, and a warm brand identity, the company is poised to capture meaningful market share in Denmark’s competitive iGaming sector.

From its integrated tech stack to its player-focused branding, Casinostuen stands out not just as another iGaming brand—but as a calculated move in a broader regional chess game. With growth ambitions clearly outlined, and a track record of strategic partnerships to back it up, ComeOn appears firmly positioned to become a dominant force in Northern Europe’s online betting ecosystem.